While websites are a vital part of any company's advertising and marketing strategy, the whole process, dependent on your knowledge of websites and the internet, can leave the majority of people somewhat dazed and confused. With so many companies claiming to be the solution (and there are many excellent ones out there), who do you turn to and how do you know that you are not only going to get something that is going to be a real benefit to your business, but that you are also getting the best deal.
- Fuzzy Logic Studios aim to be the complete solution for small to medium sized businesses by adopting a personal, jargon-free approach enabling us to deliver a solution that fully meets your needs. Every Fuzzy Logic website includes full Design, Copywriting and Search Engine Optimisation.
- “Acquisition – Information – Conversion” A website from Fuzzy Logic Studios will attract potential new customers, effectively communicate information, and then convert them into enquiries and customers.
Contact Us to arrange a Free Consultation or see
Pricing for more information.
Where do I start?
When you have decided that you want a website, a good place to start is to check out the competition. Use the internet to find all your competitors' websites; make notes on products, services, features and pricing, and also all the things you like and more importantly don’t like about their websites. Anything you find frustrating on a website will almost certainly annoy your visitors. By doing this, you then have a good foundation of information to brief a web design company.
- We will analyse the competition with you as part of the Free Consultation; this analysis is also a fundamental starting point in Search Engine Optimisation, which is included in every Fuzzy Logic website package.
Website hosting…
To make your website visible to the world it needs to be hosted on a web server; there are hundreds of web hosting companies and like any other industry, they all offer varying levels of support and features. For the vast majority of small to medium sized business websites, only basic hosting is required and you can expect it to cost around £70 - £80 per year.
- Fuzzy Logic Studios will make sure you have the right hosting package, more often than not our customers use the same provider that hosts this website, which we have used for years. Some web development companies earn affiliate commission from selling hosting packages and domain names; we have no such agreement with any company, so any recommendation we give would be based purely on merit and suitability.
Website domain names…
www.fuzzylogicstudios.co.uk is the domain name of this website; your domain name can be whatever you want it to be, provided that name hasn’t been taken by someone else. When choosing a domain name for your business it is logical to use your company name or what your business does, just remember, don’t make it too long and make it memorable. Domain names are priced based on their potential popularity, much like personalised plates for cars, but most small to medium sized businesses can pick the domain name they want for a few pounds. You will need to pay this fee every year or two, to keep your domain name.
- As with the hosting we will give you all the support you need when it comes to choosing and buying your domain name.
What’s next?
Well this is going to sound a bit obvious but it sometimes gets forgotten; you need to think about what you want your website to achieve, is it an information resource, are you trying to generate leads, or do you want to sell online? The question you need to answer is “What would my customers/visitors want?” What can you give them in the way of information, products and services that mean they are going to return, recommend you or become a customer?
- Having a clear focus for your website is key; we can discuss all the options with you during the Free Consultation
How many pages does my website need to have?
Basic websites generally have the following pages: Homepage, About Us, Contact Us, plus other pages which contain your products and services. The size of the website can reflect the size of your business and also the amount of different products and services that you offer.
- During the Free Consultation we will recommend the best option for your business. Your website needs to be effective, competitive and of course fit your budget. Don’t forget that you can always plan to add in more sections and pages further down the line.
Copywriting and content…
Original, unique content for your website that really sells your products and services is as essential as a professional design, simple to navigate layout and effective
Search Engine Optimisation.
- We can offer support or even a full Copywriting service; all you would need to do is give us the key points and we can put your copy together for you.
Content management and website updates…
Depending on your business, you may want to regularly update pages of your website, such as galleries, products, information or news stories. Adding new content and changing existing content not only keeps your website fresh and new for your visitors, but also in the eyes of the search engines.
- There are several options available to you with regards to updating and changing content on your website, ranging from updates handled by Fuzzy Logic, to a simple system using FTP access, to more comprehensive content management systems. The one that is best for you entirely depends on your business and the purpose of your website; we will discuss this with you during the Free Consultation.
Choose from one of our 'standard' package deals…
While we offer incredible value for money by providing a complete small to medium sized business website solution, you can get an even better deal by going for one of our 'standard' package deals:
- 3 Page Website - £249
- 5 Page Website - £399
- 10 Page Website - £799
For more information on cost please see
Pricing.
Remember all Fuzzy Logic websites include full Design, Copywriting (if needed) and FULL
Search Engine Optimisation. For full details on how ‘SEO’ is essential to your website click on
Search Engine Optimisation.
Free no-obligation consultations…
The Fuzzy Logic Free Consultation is completely and utterly without obligation. We use the time to get to know you and your business, to get a feel for how you want the website to look and function, and to answer any questions you may have. Once the consultation has been completed we will submit a formal proposal for the website, detailing pages, included features and cost. Your quote will also contain a full list of services/tasks we perform on each and every website which are included in the
Price.
Email us for a quote…
If you are just interested in getting an idea of cost then you can email us for a quotation. Give us as much detail as possible and most importantly the number of pages you would like and your business type i.e. Public House, Baker or Hardware Store etc. Quotes provided by email are purely for illustration purposes; only quotes provided after the Free Consultation are valid.
Email Fuzzy Logic.